{"id":22040,"date":"2016-08-22T11:03:18","date_gmt":"2016-08-22T11:03:18","guid":{"rendered":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/?p=22040"},"modified":"2019-05-14T06:53:02","modified_gmt":"2019-05-14T06:53:02","slug":"quieres-vivir-en-un-pueblo","status":"publish","type":"post","link":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/quieres-vivir-en-un-pueblo\/","title":{"rendered":"\u00bfQuieres vivir en un pueblo?"},"content":{"rendered":"

DIARIO DEL ALTO ARAG\u00d3N<\/a><\/p><\/blockquote>\n

CUANDO el m\u00e1rquetin, y especialmente a aquel que tiene un car\u00e1cter m\u00e1s social, se fundamenta en el sentido com\u00fan para su planificaci\u00f3n y su ejecuci\u00f3n, las posibilidades de resultados son muy superiores que si el mensaje se lanza de forma indiscriminada. Evidentemente, los muy cualificados expertos -que son adem\u00e1s legi\u00f3n- en materia tan importante en estos tiempos esgrimir\u00e1n que siempre se aplica. Sin entrar en porcentajes ni disquisiciones, lo cierto es que uno de sus pilares, la identificaci\u00f3n de las personas a las que van dirigidos los mensajes constituye el comienzo, despu\u00e9s del an\u00e1lisis del mercado, de una adecuada planificaci\u00f3n. Una buena muestra, pegada al territorio, la tenemos en nuestro diario de hoy, en concreto con la campa\u00f1a \u00bfQuieres vivir en un pueblo del Somontano”, programada por el Centro de Desarrollo y la Comarca, con el objetivo de encauzar el esfuerzo en aquellos hombres y mujeres que son originarias de las localidades de esta zona que regresan en fechas se\u00f1aladas, como la \u00e9poca estival u otras vacacionales, y que, consecuentemente, son m\u00e1s proclives a la simpat\u00eda hacia un potencial retorno.<\/p>\n

En muchos pueblos, no resulta extra\u00f1o constatar que algunos de sus hijos retornan despu\u00e9s de concluir su actividad laboral, una vuelta que forma parte de una necesidad real de encontrarse con las ra\u00edces, con las de sus antepasados, con su cultura y con los valores del medio rural. Y, sin embargo, siendo que resulta reconfortante que los altoaragoneses en la di\u00e1spora est\u00e9n deseosos de mantener los hilos de la forma m\u00e1s intensa posible, las pol\u00edticas contra la despoblaci\u00f3n deben contemplar acciones como esta campa\u00f1a y muchas otras para aprovechar, mediante medidas de est\u00edmulo, que hoy en d\u00eda seguramente es mucho m\u00e1s sostenible -y hasta atractivo- cambiar la gran urbe por el pueblo.<\/p>\n","protected":false},"excerpt":{"rendered":"

DIARIO DEL ALTO ARAG\u00d3N CUANDO el m\u00e1rquetin, y especialmente a aquel que tiene un car\u00e1cter m\u00e1s social, se fundamenta en […]<\/p>\n","protected":false},"author":1,"featured_media":22120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[114],"tags":[],"class_list":["post-22040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-28 00:36:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/posts\/22040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/comments?post=22040"}],"version-history":[{"count":2,"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/posts\/22040\/revisions"}],"predecessor-version":[{"id":22043,"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/posts\/22040\/revisions\/22043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/media\/22120"}],"wp:attachment":[{"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/media?parent=22040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/categories?post=22040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobs.sephorconsulting.es\/pueblos_vivos\/wp-json\/wp\/v2\/tags?post=22040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}