{"id":7557,"date":"2018-11-15T21:48:36","date_gmt":"2018-11-15T20:48:36","guid":{"rendered":"https:\/\/chocolatesartesanosisabel.com\/?p=7557"},"modified":"2020-11-23T17:50:25","modified_gmt":"2020-11-23T16:50:25","slug":"green-friday","status":"publish","type":"post","link":"https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/green-friday\/","title":{"rendered":"Green Friday: nos unimos a la iniciativa \u00a1y plantamos un \u00e1rbol con tu compra!"},"content":{"rendered":"<p>El <strong>Black Friday<\/strong> nace en Estados Unidos. Se ide\u00f3 para que la gente pudiera adelantar las compras navide\u00f1as, ofreciendo precios m\u00e1s bajos a finales de noviembre. Esta campa\u00f1a se extendi\u00f3 al resto de pa\u00edses de llamado \u00abPrimer mundo\u00bb y se acab\u00f3 convirtiendo en una jornada (o, en la actualidad, una semana completa) de compras compulsivas. En una especie de <strong>s\u00edmbolo del consumismo.<\/strong><\/p>\n<p>Frente a este hecho, surge <strong>la versi\u00f3n sostenible de esta campa\u00f1a: el Green Friday.<\/strong><\/p>\n<h2>\u00bfQu\u00e9 es el Green Friday y c\u00f3mo surge?<\/h2>\n<p><strong>Green Friday es una campa\u00f1a ecol\u00f3gica mundial que surge como alternativa sostenible al Viernes Negro.<\/strong> Est\u00e1 impulsada por representantes de la Comisi\u00f3n Europea junto a las organizaciones ECODES, WWF y Ecoserveis y su objetivo es concienciar a los ciudadanos sobre la necesidad de hacer un consumo m\u00e1s responsable y respetuoso con el medio ambiente. En esta campa\u00f1a participan diversas asociaciones ecologistas, as\u00ed como firmas de moda, complementos, alimentaci\u00f3n o tecnolog\u00eda sostenibles, org\u00e1nicas y \u00e9ticas.<\/p>\n<p><strong>En Espa\u00f1a, fue la agencia creativa de comunicaci\u00f3n y eventos para el sector ecofriendly <a href=\"https:\/\/elherviderodeideas.com\/\">El Hervidero de Ideas<\/a> la que lanz\u00f3 la iniciativa en 2016.<\/strong>&nbsp; Se trata de una iniciativa <strong>sin \u00e1nimo de lucro<\/strong> que tiene el objetivo de <strong>dar visibilidad al sector verde y generar conciencia<\/strong> a trav\u00e9s de los medios de comunicaci\u00f3n. <a href=\"https:\/\/elherviderodeideas.com\/2018\/11\/14\/mas-de-400-marcas-han-participado-en-greenfriday-te-unes-este-ano\/\">Aqu\u00ed puedes leer m\u00e1s sobre su iniciativa.<\/a><\/p>\n<p>Desde su tercera edici\u00f3n, en 2018, nos sumamos en Chocolates Artesanos Isabel.<\/p>\n<h2>\u00bfC\u00f3mo participamos en Chocolates Artesanos Isabel?<\/h2>\n<p>Dado que se trata de una iniciativa sin \u00e1nimo de lucro (en consonancia con los valores que promueve Green Friday), esto es lo que vamos a hacer nosotras:<\/p>\n<p>En lugar de ofrecer descuentos en nuestra <a href=\"https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/tienda\/\">tienda online<\/a>, <strong>vamos a plantar un \u00e1rbol por cada uno de los pedidos que recibamos durante ese d\u00eda.<\/strong><\/p>\n<p>\u00bfC\u00f3mo vamos a hacerlo? <strong>En colaboraci\u00f3n con la ONG <a href=\"https:\/\/www.plant-for-the-planet.org\/inicio\">Plant for the Planet, <\/a>que se dedica a reforestar para contrarrestar los efectos del cambio clim\u00e1tico. <\/strong>Tanto las empresas como las personas a t\u00edtulo particular pueden \u00abcomprar\u00bb el derecho a plantar uno o varios \u00e1rboles y en Plant for the Planet se encargan de plantarlos.<\/p>\n<p><strong>Este Green Friday plantaremos un \u00e1rbol por ti si haces un pedido en nuestra tienda.<\/strong> Recibir\u00e1s un certificado con tu nombre y con el lugar donde ha sido plantado tu \u00e1rbol, para que puedas verlo en la web de la ONG.<\/p>\n<p><a href=\"https:\/\/www.plant-for-the-planet.org\/inicio\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7566\" src=\"https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/wp-content\/uploads\/plant-for-the-planet.jpg\" alt=\"\" width=\"400\" height=\"236\" srcset=\"https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/wp-content\/uploads\/plant-for-the-planet.jpg 848w, https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/wp-content\/uploads\/plant-for-the-planet-600x354.jpg 600w, https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/wp-content\/uploads\/plant-for-the-planet-300x177.jpg 300w, https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/wp-content\/uploads\/plant-for-the-planet-768x453.jpg 768w, https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/wp-content\/uploads\/plant-for-the-planet-510x301.jpg 510w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p><strong>Y t\u00fa \u00bfte sumas al consumo responsable, sostenible y \u00e9tico?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Black Friday nace en Estados Unidos. Se ide\u00f3 para que la gente pudiera adelantar las compras navide\u00f1as, ofreciendo precios m\u00e1s bajos a finales de noviembre. Esta campa\u00f1a se extendi\u00f3 al resto de pa\u00edses de llamado \u00abPrimer mundo\u00bb y se acab\u00f3 convirtiendo en una jornada (o, en la actualidad, una semana completa) de compras compulsivas.&hellip;<\/p>\n","protected":false},"author":10239,"featured_media":7570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,46,73,59],"tags":[52,140,182,646,201,644,174,62],"class_list":["post-7557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agricultura-ecologica","category-comercio-justo","category-eventos","category-sostenibilidad","tag-bio","tag-comercio","tag-comercio-justo","tag-consumo-responsable","tag-ecologico","tag-green-friday","tag-sostenibilidad","tag-sostenible"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Green Friday: nos unimos a la iniciativa \u00a1y plantamos un \u00e1rbol con tu compra! - Choco Artesanos Isabel - NO BORRAR_ BCK<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Friday: nos unimos a la iniciativa \u00a1y plantamos un \u00e1rbol con tu compra!\" \/>\n<meta property=\"og:description\" content=\"El Black Friday nace en Estados Unidos. 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