{"id":1274,"date":"2014-10-11T14:37:30","date_gmt":"2014-10-11T14:37:30","guid":{"rendered":"https:\/\/chocolatesartesanosisabel.com\/?p=1274"},"modified":"2025-06-26T11:19:56","modified_gmt":"2025-06-26T09:19:56","slug":"la-onda-responsable-del-comercio-justo","status":"publish","type":"post","link":"https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/la-onda-responsable-del-comercio-justo\/","title":{"rendered":"La onda responsable del Comercio Justo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1274\" class=\"elementor elementor-1274\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93c7649 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93c7649\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679e3ac3\" data-id=\"679e3ac3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ddb13c6 elementor-widget elementor-widget-text-editor\" data-id=\"3ddb13c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"content\"><p style=\"text-align: justify;\">El Observatorio para la <strong>RSC<\/strong>, define a la <strong>Responsabilidad Social Corporativa<\/strong> como la forma de conducir los negocios de las empresas que se caracteriza por tener en cuenta los impactos que todos los aspectos de sus actividades generan sobre sus clientes, empleadxs, accionistas, comunidades locales, Medio Ambiente y sobre la sociedad en general.<\/p><p style=\"text-align: justify;\">Ello implica el cumplimiento obligatorio de la legislaci\u00f3n nacional e internacional en el \u00e1mbito social, laboral, medioambiental y de Derechos Humanos, as\u00ed como cualquier otra acci\u00f3n voluntaria que la empresa quiera emprender para mejorar la calidad de vida de sus empleadxs, las comunidades en las que opera y de la sociedad en su conjunto.<\/p><p style=\"text-align: justify;\">Su origen, al menos a nivel europeo, es de los a\u00f1os noventa. Es la onda con menor intensidad y m\u00e1s tard\u00eda que, sin embargo,es la que tiene una mayor superficie del lago, porque pr\u00e1cticamente todas las empresas son susceptibles de aplicar un c\u00f3digo de buenas pr\u00e1cticas en su pol\u00edtica de compras o de producci\u00f3n. Por tanto, en esta onda no hablamos de productos sino de pr\u00e1cticas empresariales, aunque, claro est\u00e1, sus productos o servicios ir\u00e1n impregnados de dichas pr\u00e1cticas; por tanto, cuanto m\u00e1s \u00e9ticas, mejor.<\/p><p style=\"text-align: justify;\">Pero este es un \u00e1mbito demasiado difuso. Las empresas arrancan sus departamentos de RSC (Responsabilidad Social Corporativa) con la intenci\u00f3n de transmitir un mensaje a sus clientes, a sus empleadxs, a sus proveedores, a sus inversores, a las instituciones con las que se relacionan y, en \u00faltimo extremo, a la sociedad en su conjunto. Y este mensaje puede tener su origen en una convicci\u00f3n aut\u00e9ntica sobre la responsabilidad de la empresa en sus actuaciones o ser un mero intento de construir una imagen positiva que repercuta positivamente en los resultados de la empresa. \u00a0 C\u00f3mo estos colectivos reciban y valoren esos mensajes condicionar\u00e1 en gran medida cu\u00e1nto de profunda pretende ser esa RSC.<\/p><p style=\"text-align: justify;\">Particularmente interesante es analizar el doble rol de los consumidores y consumidoras como destinatarios de la responsabilidad que quiere mostrar una empresa y como activistas que pueden forzar cambios en los comportamientos empresariales.<\/p><p style=\"text-align: justify;\">El <strong>Observatorio de Responsabilidad Social Corporativa<\/strong>, a nivel espa\u00f1ol, publica regularmente gu\u00edas, informes, estudios y art\u00edculos en los que trata de ir influyendo de forma pr\u00e1ctica en esta visi\u00f3n responsable de la empresa. Y entre sus recomendaciones, frecuentemente acuden al <strong>Comercio Justo<\/strong> como una pr\u00e1ctica que deber\u00eda extenderse a nivel de productos y, sobre todo, a nivel de principios, entre las empresas espa\u00f1olas.\u00a0<\/p><p style=\"text-align: justify;\">Porque precisamente el Comercio Justo est\u00e1 representando una tendencia de <strong>pr\u00e1ctica responsable de las empresas<\/strong> en Espa\u00f1a, quiz\u00e1s no tanto por su volumen \u2013que como en los dem\u00e1s temas que hemos visto a\u00fan es incipiente\u2013 sino porque el Comercio Justo, en tanto que comercio, es algo que puede entrar de forma muy natural en el mundo empresarial.<\/p><p style=\"text-align: justify;\">La vigilancia en este sentido del Observatorio y de todas las entidades que colaboran desde el Comercio Justo con el sector privado, debe ser estricta para evitar que se utilice el Comercio Justo como una forma de lavado de imagen que oculte pr\u00e1cticas detestables a nivel social y ambiental.<\/p><p style=\"text-align: justify;\">Prueba evidente de la evoluci\u00f3n de esta corriente de gesti\u00f3n empresarial responsable o concienciada es que los principales modelos de gesti\u00f3n de la calidad a nivel organizativo (ISO, EFQM, etc.) han otorgado un peso cada vez mayor a estos aspectos, consecuencia de la mayor sensibilidad de los consumidores y consumidoras hacia c\u00f3mo se realizan las pr\u00e1cticas empresariales.<\/p><p style=\"text-align: justify;\">Puede resultar pretencioso atribuir al movimiento de <strong>Comercio Justo<\/strong> la inspiraci\u00f3n de todas las pr\u00e1cticas empresariales responsables, pero sin duda algo de \u201cpaternidad\u201d s\u00ed le corresponde en tanto en cuanto que el <strong>consumo responsable<\/strong> s\u00ed se deriva de una manera m\u00e1s clara del trabajo que el Comercio Justo viene realizando desde hace m\u00e1s de cincuenta a\u00f1os.<\/p><p style=\"text-align: justify;\">Y es este consumo exigente el que ha premiado a las empresas que han tomado en cuenta alguna causa, castigando a otras cuyas pr\u00e1cticas se denunciaban por determinados efectos negativos sobre las personas o el medioambiente, aunque esto ocurriera en la otra parte del planeta.<\/p><p style=\"text-align: justify;\">En cualquier caso, s\u00ed podemos convenir que el Comercio Justo contribuye a sensibilizar a los consumidores y consumidoras y, por tanto, a las empresas.<\/p><p style=\"text-align: justify;\">V\u00eda: <span style=\"text-decoration: underline;\">Un Caf\u00e9 Diferente<\/span><\/p><div id=\"attachment_1278\" style=\"width: 178px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/uncafediferente.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1278\" class=\"wp-image-1278 size-full\" src=\"https:\/\/jobs.sephorconsulting.es\/chocolates_isabel\/wp-content\/uploads\/logo4.png\" alt=\"Un Caf\u00e9 Diferente - Comercio Justo\" width=\"168\" height=\"136\" \/><\/a><p id=\"caption-attachment-1278\" class=\"wp-caption-text\">Un Caf\u00e9 Diferente &#8211; Comercio Justo<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Observatorio para la RSC, define a la Responsabilidad Social Corporativa como la forma de conducir los negocios de las empresas que se caracteriza por tener en cuenta los impactos que todos los aspectos de sus actividades generan sobre sus clientes, empleadxs, accionistas, comunidades locales, Medio Ambiente y sobre la sociedad en general. Ello implica&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,59],"tags":[182,187,93,62],"class_list":["post-1274","post","type-post","status-publish","format-standard","hentry","category-comercio-justo","category-sostenibilidad","tag-comercio-justo","tag-fairtrade","tag-rsc","tag-sostenible"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La onda responsable del Comercio Justo - Choco Artesanos Isabel - NO BORRAR_ BCK<\/title>\n<meta name=\"description\" content=\"Responsabilidad Social Corporativa, Comercio Justo y Consumo Responsable. 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